29 May 2009

A Projected Beauty


The enchanted garden
Vogue Italia
November 2008
Photographer: Solve Sundsbo
Model: Jessica Stam
via Foto Decadent

Solve Sundsbo is one of those photographers whose use of colour I have always admired. I think that rather than choosing a location or background designs merely for the purpose of acting as a setting, he truly puts thought into creating an artistic image as a whole.

In Sundsbo's fashion photography, the clothing serves only part of the message. Even though it is the most important part of the shot, it is always the shot as a whole that helps to exemplify the beauty of the fashions contained therein. I find that the inherent danger of shooting fashion, is that one looks to make the clothing the main focus of a shot. Whilst I do enjoy shoots with minimalist settings, where the eye is allowed to appreciate the clothing without distraction, there is also a joy to be found in more conceptual shoots. A shoot where one finds a story being told, or a fantasy being painted is one which can be admired, not solely for the fashion, but also the art that is photography.

I remember first coming across this shoot and being mesmerised by the techniques employed by Sundsbo. He is a true magician in the way he produces his photographs, and I loved the concept of the projected backgrounds. There is an uncertainty of depth within many of shots, where Stam is posing in front a studio backdrop, yet the projection of the florals creates a beautiful painting of light over and behind her. Indeed this helps to create a certain dreamlike quality to the shots, with the softly diffused light and colours. Comparatively the shots with the highly saturated colours of the budding flowers are simply exquisite in the way in which they strike with such a vivid and playful quality.

I was also fascinated by the fact that Sundsbo uses what one would assume to be a spring setting, with the luscious use of blooming flowers and bright colours, for winter clothing. The juxtaposition of those two elements, for me, only adds to the wonderful sense of magic and fantasy. Indeed I have always felt that even on the darkest and most dreary of winter days, one needs to carry the thought and beauty of summer within themselves. It is far too simple to wrap up and forget style in the light of harsher weather. However I would argue that the layering required for colder weather, allows one far more flexibility and chance for experimentation when considered alongside the relatively minimal clothing required of summer.

Currently playing: Superstition - Stevie Wonder

xxxx

22 comments:

  1. I really like the photographs but until you actually said who it was I had never heard of the photographer before. I love how the last picture looks almost like a beautiful wallpaper with Stam nesteled in it, and how the sixth picture has the scarf almost hidden within it. That's capturing something beautiful right there =/]

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  2. sensational spread, i will be researching sundsbo immediately. retaining the art in photography is one of the last few magical perks in purchasing a glossy rather just looking it up online...

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  3. That third photo = <3

    I love your posts :D

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  4. Oh Jessica Stam, you enchanted elf, you! Nice commentary as well on the photographer's work. You read so many other blogs that post photos only and less emphasis on writing. So it's nice to read thoughts and a point of view. Thanks for the sharing. And I am in love with that Stevie Wonder song as well. Enjoy your weekend, Dapper Kid!

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  5. You're right, those pictures are great and have a nice conception.

    xoxo

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  6. jessica stam is so gorgeous!!!

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  7. I love how the shots almost have an Alice in Wonderland feel to them.
    I wasn't expecting any vivid color, but as I scrolled through I was surprised several times by the outfits having a few shocks of it throughout.
    I really did love this :D

    xo,
    hk

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  8. There is just something slightly Dr. Suess about the shoot.

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  9. very whimsical and sweet with nature.

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  10. i'm always a bit challenged when it comes to shooting fashion and clothes in general, but i love your perspective on this!

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  11. The third shot is my fav!

    I also mentioned the award to gave me on my blog! Thanks!!

    I need some votes, too, for a nomination that I received for June---it would be great if you could help me out...

    Thanks! you are awesome!!

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  12. I meant "award you gave me"----duh!

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  13. I used to climb trees! But I didnot look anything like this...hee* Great weekend dear!

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  14. i feel d same way too, sometimes u dnt want d background to interfere with the clothing, then again there's some sort of pleasure u get when the background also tell a story.

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  15. I always enjoy editorials wit flowers :) So pretty.

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  16. Thank you for your comment on my blog!
    What a beautiful and special editorial!!

    x!

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  17. Oh my this editorial is fantastic! I wanna see the photo you wrote about (in my comments), can you scan it? :) xxx

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  18. Stam<3 The third photo is my fave!

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  19. Its like its a flower or part of nature. So fun and lively.

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  20. Beautiful editorial, and great post as always. I admire Sølve's work, and as you said,the way he "puts thought into creating an artistic image as a whole". That's a perfect way to describe his work! Also, I'm so proud of the fact that HE'S NORWEGIAN...haha


    xx

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  21. I've never heard of the photographer before so thank you for posting this! The colors are stunning.

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  22. This editorial is beautiful. Love how you make me see new things all the time. Your assessment of the contrasting elements with the flowers in bloom and J. Stam wearing winter clothing is right on. It made me go back and look at the details of the photos more closely. :)

    xo, Becs

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