14 May 2009

Mature Streetwear


Behind the scenes.


The founders of streetwear brand, SOPOPULAR, James Ardinast and Daniel Blechman first came up with the idea behind their label in an effort to suit their own needs of a line which applied "the fashion codes of streetwear in an adult way". For the majority of streetwear, as it stands, the appearance and feel of the clothing tend to be youthful in their nature. This inherently means that after a certain age, those choosing to purchase a streetwear piece are rather limited in their choice, lest they look out of place in their decision.

Indeed SOPOPULAR aimed to address the more mature man's need for streetwear, seeking to be classic and yet pragmatic in their design. For their first ever collection for Fall '09, I believe they truly managed to achieve their goal. Using mainly high grade cottons and wools, the looks maintained the designers' ideal of classic design, yet equally realised with a unique creative twist. There was a sense of formal elegance to the casual looks, and indeed a certain maturity to the pieces.

The slim fit casual shirts were interesting in their additions of the passant shoulders and the across-body slim sashes. These provided a certain military feel to the looks, indeed specifically in the second look, where one notes the pairing with the jodhpur trousers and boots. One found there to be a certain utilitarian feel to the collection, emphasised further by the plain fabric choices and clear cut designs. These are clearly pieces to be used daily, given their simplistic charm.

I also enjoyed the styling of the slim flat fronted trousers with the cotton waist sashes (dare I say cummerbunds?). These helped to add an interesting dynamic to the looks, whilst also allowing for far cleaner silhouettes. I was again reminded of the military aspects of the collection, in that sashes were employed by the British soldiers in India during the colonial era. Indeed one also found these in the form of ceremonial pieces in South Asian military wear. Of course originally, they were designed as a means of holding together loose robes, similar in a way to the modern belt.

The fitted woolen outerwear pieces continued the concept of fabric strips, as in the shoulder straps and sashes, with the use of a leather belt and collar neckpiece. Although the outerwear pieces were classic and traditional in both cut and tailoring, the addition of the belts and, indeed in one case, the zipped breast pocket, added a nice unexpected element to the designs. These additions definitely gave the pieces a unique appeal.

As a whole the SOPOPULAR collection looked classic from afar, yet the unique design features meant it was visually interesting in its approach. The utilitarian and military feel evoked from the employment of the sashes and shoulder straps allowed for a smart casual appearance. And indeed the slimmer cuts of the clothing, updated one's perceptions of a streetwear label, in the maturity and elegance of their designs. I certainly look forward to their Spring offerings...

Currently playing: Try It Again - The Hives

xxxx

53 comments:

  1. Fantastic collection, they def meet the needs of certain men

    ReplyDelete
  2. These are great. It's hard for me to pick out a favorite. I could definitely see wearing a lot of this.

    ReplyDelete
  3. Yeah really!! Can I ask what you work with??

    ReplyDelete
  4. Wow love it all! These pieces really look stunning, although some of them remind me of some military uniforms;D

    ReplyDelete
  5. Ooolala. I love the monochromatic-ness too (the shoes + pants), and as you say, they are very successful in making streetwear more mature. I wonder what they would do with a woman's line.

    ReplyDelete
  6. models so cute and outfit.. W.O.W
    he's geniussssss..

    ReplyDelete
  7. Very aptly titled post, given the designers' intent! Love your reviews, DK... they are always so beautifully and carefully written! I love the slim fit pants too!

    xoxox,
    CC

    ReplyDelete
  8. So sophisticated! I really love this collection...I may have to Tweet this link. ;-)

    ReplyDelete
  9. If I was a dude, I'd wear these. Wait, what am I talking about, I'm a girl and still wear men's t-shirts and button-downs. Anyway, great review and I love the sash idea!

    xo, Becs
    http://www.stylewithbenefits.wordpress.com

    ReplyDelete
  10. love these images !!!
    lucille

    ReplyDelete
  11. wow, streetwear taken to the next level - love the rock'n'roll in those pieces and I must admit i never know where to place slim fit trousers on men except punk but this is IT! good luck to their first collection - more!

    ReplyDelete
  12. I like their stuff. The photois here display simple designs, yet with an added touch that make them special. I am all about single colors, minus patterns =)

    ReplyDelete
  13. I really like these...they're dressed down enough for it to be casual, but still look sharp at the same time.
    They also couldn't have picked a better model! :)
    Another fabulous post, darling.

    ReplyDelete
  14. I'm really into his lool (those eyebrows, haha!) and his love for skating! Such a cool guy. Great post topic and title. Hoping all is well with you!! :)


    x

    ReplyDelete
  15. Perfection. I would love seeing a boy dressed like this! It is so easy, but still very, very pretty :-D

    ReplyDelete
  16. Oh, wow. Just...WOW. I...just....

    I don't even know what to say.
    Magnificent.

    xo,
    hk

    ReplyDelete
  17. I'm captivated by the matching grey trousers and shoes!

    ReplyDelete
  18. Really loving the military look for winter. Especially in this colour palette!

    ReplyDelete
  19. I'd love to have a sopopular T. It makes me think of something Kramer would wear from Seinfeld if he were younger.

    Oh, your note made me laugh. Thanks.

    ReplyDelete
  20. so nostalgic..and charming.

    Thank you for the note. Hope you have a great weekend.

    ReplyDelete
  21. The jackets are great---the purple one my favorite!

    ReplyDelete
  22. i feel silly that i have never heard of this, but i googled it, and i guess they are pretty popular :/

    i love the clothes for me! menswear is my favorite! too bad i am shaped like a woman :P

    ReplyDelete
  23. if i could, i would dress my man in all of these outfits. you're taste agrees with me dapper kid.

    ReplyDelete
  24. love the preppy suit jacket!

    http://pinkchampagnefashion.blogspot.com/

    ReplyDelete
  25. THe model is adorable... and the pants UGH i am in love w/ all the pants is that weird?

    ReplyDelete
  26. darling thanks for a great sneak peek at a great collection and the backstage mayhem!
    wishing you a lovely wknd ahead.
    muah x
    marian

    ReplyDelete
  27. i dig:
    the second one,
    all of the allgrey looks
    &
    the violet jumper whit the plaid 'lumps' (i have no idea what's the right word for)

    ReplyDelete
  28. Would love a pair of these slacks!

    I really appreciate how the photography and styling for this shoot accentuate the design. sadly, not always the case

    ReplyDelete
  29. Wow, I really like your blog!!!!

    I am always so inspired by menswear...

    ReplyDelete
  30. who is the model?

    ReplyDelete
  31. Really a great colection!!!
    And as always a great review.

    xoxo

    ReplyDelete
  32. Thank you for your sweet comment!!
    It's so nice to see a guys blog every once in a while!
    Love yours!
    And these looks are gorgeous.

    x!

    ReplyDelete
  33. its cool that your listening to the hives ;D i saw theme live here in sweden last summer.
    and i like the photos and the dude, his tattoos are cool!!!!

    ReplyDelete
  34. I like this collection. Alot of great pieces.

    ReplyDelete
  35. They look like clothes to have a fun time in.

    I liked your commentary on this, too.

    ReplyDelete
  36. I pretty much love anything Cole Mohr wears....

    xoxo
    ariel

    ReplyDelete
  37. these clothes look amazing. simplicity at its best.
    the gray look (i think it's the 6th pic) is my favorite.
    it shows that can look really neat in streetwear.

    ReplyDelete
  38. I love the photos! The model's name is Cole and he's one of my favorite male models! I think he has a unique, edgy look. His jumping shot makes me smile! xxoxoxxo

    ReplyDelete
  39. Love this line! I think I have to tweet about it too..I love the one shot of the Sopupular t-shirt. Are you on twitter love?

    You always find the best stuff! Love your blog, but you knew that already.

    ReplyDelete
  40. The line is certainly geared toward a certain kind of man, and I like him :)

    ReplyDelete
  41. You are right- classic from afar, yet definitely contemporary! Love all the navy indigo tones...

    ReplyDelete
  42. <3 Cole Mohr & this collection. Wonderful pieces!

    ReplyDelete
  43. gah! i'm so in love with the jackets and pants!

    ReplyDelete
  44. I love all of them, especially the first gray pants!

    XoXo

    ReplyDelete
  45. Great collection! I love all the pieces, esp. the fitted dress shirts.

    ReplyDelete
  46. Stuff like this often makes me wish I were a guy. The modern cuts in classic colors are perfect.

    ReplyDelete
  47. Really loving the military look for winter. Especially in this colour palette!

    ReplyDelete