4 March 2009

The Shape Of It


Started back in 2006, Cleveland based streetwear brand, Wrath Arcane, have gone from strength to strength with their seasonal collections. Speaking of their label and inspirations, the duo of Brian O'Neill and Sean Bilovecky said that "...people seem to have forgotten the fact that changing their environment for the better will change their lives for the better. We design clothes that both embody this idea and also demonstrate our minimalist approach to contemporary streetwear. We want our customers to feel that they are buying more than just a trendy piece of sportswear."

Stating why their lookbooks never feature the face of their model, the two wrote that "we never want a model to sell our line. That's why we hide their faces. Too many brands are 90% model, 10% clothing... and 0% about making our industry better."

With their latest Spring 09 offering, the emphasis was on creative structure and cut applied to their signatory minimalist approach. The decision to use jersey and cotton, both breathable and comfortable fabrics, which are well employed in sportswear, was given a wonderful twist in their application. Creating more formal and tailored outerwear with these materials allowed for a very unique finish. The wider patterns of the garments were dichotomously paired with more fitted constructions giving quite an appealing and interesting silhouette and shape to the pieces. Oddly for the spring season the colour palette was rather muted and plain, however this only serves to further emphasis the sportswear roots.

Currently playing: Overdose - Ryan Leslie

xxxx

12 comments:

  1. wow gr8 styling...... the cuts are neat, nice overall effect :o)

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  2. Wow, these are VERY exciting pieces!

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  3. Absolutely beautiful. I'm actually really loving how they are focusing more on the clothing. It really sort of helps you see what you would have probably missed if there was more focus on the model's features. Brilliant.

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  4. I agree, blocking the model's face forces you to concentrate more on the clothes. It also reminds me a lot of lookbook blogs where often the blogger hides their face or looks downwards. The clothes are very nice and contemporary; they seem to me very Justin Timberlake-esque, which isn't entirely a bad thing.

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  5. I love their statement on why they hide the models faces. So true and the photos look so bold with such a simple gesture.

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  6. Beautiful ! I love the big collars on the coats.

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  7. Dammit...they've made my shirt in yet another colour! (Yes - my shirt. What?)

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  8. I love the structure of these pieces. They seem so well made. And the fact that they don't show their model's face ..it's kinda interesting.

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  9. this is good. very very good. simple but not, and yet at the same time there's a certain sinisterness to some of the pieces.

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  10. The fingerless gloves in black and white are very exciting

    x

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  11. I NEED girl sizes in these jackets.

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