9 March 2009

"The Photo Club"


Created as the more sophisticated side of the New York based Staple Clothing Company, 'STPL' recently presented their Spring 09 lookbook. Moving away from their foundations in graphic t-shirts, this line was seen as serving the purpose of showcasing the more mature aesthetic of the brand. The concept of the shoot was in fact of a photographer shooting on set. As such the crew had to set up the studio for a shoot, and then set up for another photo shoot to photograph the original. No doubt rather a confusing explanation to a simple concept, however the outcome speaks for itself, so to speak.

The collection was made up of finely constructed cut-and-sew garments. The clean cut aesthetic served to provide the clothing a simple yet practical design. Although the pieces in themselves are not groundbreaking in terms of design or concept, the fine attention to detail and overall quality of the garments was fascinating. Ostensibly small decisions such as the finish of the interior seaming or webbing of the jacket side vents provided the evidence for a wonderfully thought out and considered approach to each garment. I have deep respect for designers who pay such attention their work, creating a definite and appreciated functionality.

Thank you all so, so much for your wonderful comments, I shall try to get back to you all as soon as I possibly can.

Currently playing: Midnight In A Perfect World - DJ Shadow

xxxx

34 comments:

  1. Aww, love this. I love photos of people taking photos especially when you throw an old style camera in the mix!

    Is that a new header cause it is lovely! (If it's not new, please ignore my complete lack of observational skills :P)

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  2. I love strong detail with simple pieces! And this editorial is awesome.

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  3. ooh, this is lovely. i especially like the 7th picture. it's a very unique, well-thought out lookbook. i love the idea.

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  4. A photoshoot within a photoshoot ... like a play within a play, except requiring more equipment. ;)

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  5. I really like it, and your description.
    Love the concept for the shoot as well

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  6. what a great post! i loved reading it! love how its so simple looking, love minimilisation! :)
    sea @ fashionsqueah!x

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  7. Oh! I love this perspective. The clothes look great too.

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  8. such great concepts for look-books. while i was scrolling down i kept asking myself 'ok.. where are the actual pictures?', so it definitely worked for me.


    thank you for the sweet comments :)

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  9. I especially love the third picture. It's so strange to see a photographer take a spot in front of the lens - but I love it.

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  10. There's something so sexy about photographers at work.

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  11. Oh I like this, really great, hun.

    Thanks for your comments.

    Hope you're feeling ok.

    xoxo

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  12. Those are so fantastic! Sometimes I wish I could throw my textbooks out the window and maybe go study photography for the rest of my time in college

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  13. this is a great piece, the images are great! YAY to me winning the movie poster! how exciting! :o)
    chuffed as we say here :o)
    muah,
    Marian.

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  14. Oh this is a great photo shoot, I love the simplicity. I especially love the sixth photo!

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  15. I totally want a Polaroid camera. That would be so amazing.

    But, I absolutely love the shots. Pictures of those taking pictures always amaze me. Watching a photographer work has to be one of the most fascinating things, for they know exactly how they want everything down to the last stray hair.

    l,
    Hannah

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  16. Somehow..it just makes the designs hold a certain strength about them.

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  17. i love the collection, classic and playful. and whats more attractive than a man holding a camera?
    xo s

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  18. They really look like comfortable clothes. & so stylish, too.

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  19. Oh, thanks for the note on IvyOaks too. Well, I feel sure Rhys just can't ever seem to reach the bottom of the barrel. He looks tired on the show these days too. Hmmmm..what could it be?

    I do know he swears he wouldn't date anyone on the show. Like well, a few dated everyone. I wonder if he's changed his mind.

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  20. I really want to join a photo club! AAACK. Love the photos, btw. :)

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  21. This is quite a different concept for a lookbook, and I definitely enjoy it. I've always been a fan of simple but beautifully cut and crafted pieces. I adore the photo of the man in the stairwell, and the one of the man hanging up and examining the polaroids. So lovely.

    I agree - Colin and Sandhurst better win! And Salome is definitely super hot - I guess we'll just have to see what happens :) I'm glad you watched though, dear!

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  22. Thank you for the comment. Babies tend to love mouths and hair.

    I really love the pics you found for the post and story, too.

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  23. Shoot within an editorial, I love it!

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  24. What a kooky idea, love it. And I'm all for well made garments xx

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  25. Way to go seems like the moved in the opposite diretion towards incoming traffic...but humans love to see difft stuff :o)...love the pieces too.

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  26. Love the photographs of the photographer taking photos!!!

    xoxox,
    CC

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  27. i love the concept of this shoot.. and the clothing is quite nice

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  28. very cool. I love the concept. I always love looking at photographers that are shooting.

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  29. Thank you for the comment! I love that the model is the photographer, it's a nice touch. The clothing does look very simple and practical, but in a classic way rather than appearing dull. x

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  30. I love this idea for a lookbook!

    You're in London?! I miss it, I lived there for years...

    Love your blog dollface! xo

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