12 March 2009

A Fresh Look


One could easily be forgiven for thinking that within the ranks of Mackintosh, with their focus on traditional craftsmanship and two hundred years of tailoring heritage, that 'change' is not a widely used word. However quite to the contrary, the designers at Mackintosh as of late have been slowly and cleverly rejuvenating the brand and its overall look to appeal. They have sought to appeal both to their more mature clientele but also to tackle a newer, more youthful audience.

These latest Spring releases may be based on the iconic single breasted Mackintosh, yet the addition of colour and stream lining of the aesthetic, provide a clearly younger and fresher feel. Given the inherent dangers of reinventing a classic for a new market, I was excited to see their attempts for this season. Although reinventing a brand can be a very precarious process, I believe that this new direction works perfectly.

There is a clear and evident use of Mackintosh's classic design, yet altered slightly without losing the character of the pieces. Thankfully, alongside these releases, the brand are also keen to promote and continue with their more traditional pieces. Although it is admittedly tough for traditional tailoring to appeal to a younger market, I believe that designs such as these Spring releases could being a whole new dynamic to Mackintosh. I am personally drawn to both the classic and rejuvenated looks, however I do wonder whether this would be the case with my contemporaries.


What are your thoughts on the Spring releases?

Currently playing: Sooner or Later - N.E.R.D

xxxx

34 comments:

  1. wwwwoooooooooooooooooww. theyre so clean cut. for a second i thought they were clothes made of paper.

    haha ive never even heard of macintosh. i must live under a rock. i do actually. figuratively. :)

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  2. I'm not too familiar with the brands old style, but I love how fresh, the pieces above are, all while being classic, clean, and flattering. They're such beautiful pieces, that look impeccably structured and designed... it transcends gender to just create great style.

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  3. I love those clean, well defined lines.

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  4. I love the new pieces! I think any of these thrown over a slightly more avant-garde would bring just the right balance and weight to an outfit.

    I especially love the cream-colored one with the graph paper-like boxes. :)

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  5. beautiful! i'm looking for a coat that colour blue this spring!!
    and i love this guy..i didnt know his name before this but hes been on the sart a couple of times and has amaaaaazing style.
    always coming up with these gems i love itxoxo

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  6. this would look so good on you.

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  7. I'm in awe! Obviously not a man myself, but would snap one of these up in a heartbeat if I could find one small enough - and that goes for all five coats pictured.

    Also, holy cats, Hoshiba Yoshimasa is a gorgeous fellow.

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  8. I love it I love it. Everything is looks so fresh and clean and the trenches are glorious. x

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  9. So love that spring green. Bringing the spring to the trench coat. Nice.

    Thanks so much for the note too.

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  10. Oh, I can only dream of warmer things to come now.

    Thanks.

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  11. ah the gent from the sartorialist. he looks immaculate in the mackintosh.

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  12. Wow they look so nice! its so incredibly clean cut and looks great on people. I really like your post about how you blog! people usually just stick in a photo on where they sit but you make it sound so artistic!

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  13. these new styles are amazing, the construction is so neat... thanks for sharing :)

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  14. I totally agree with you how the word "change" and "tailor" may not go hand in hand. My grandpa is a tailor and sadly he had to close up shop years ago due to the mass retail stores.
    These pieces are amazing. Not many companies know a good suit anymore.

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  15. Love the plaid Mac and the detail shot!

    xoxox,
    CC

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  16. The pics of the new mackintoshes were like a breath of fresh spring air on this wintry day. Love them.

    P.S. Can I take you up on the link exchange offer? Really enjoying your images and writing. :-)

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  17. Gosh, that man looks so suave.

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  18. wow,i love a man that knows how to dress. the jackets are great.

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  19. Oh they look great, the first one close up definitely looks as crisp as maths paper! They grey one is lovely.

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  20. These are gorgeous - honestly, the crisp lines and simple cut is just breathtaking. I can absolutely see you rocking these, dear.
    And I think that Hoshiba Yoshimasa was a brilliant choice to be in the campaign. He just fits it.

    Well, if you're ever in New York, you should definitely check MoMA out, dear. I think you would definitely like it! I also think it's great that you find ways to do things and bond with your parents - that's so important!

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  21. I love how simple and well cut they are.

    Ah, how I wish the weather here allowed men to dress well. The heat causes guys to ignore suits and ties and jackets like those, and wear shorts and t-shirts all year 'round. It's like a touristy area of Florida. :[ Haha.

    Oh, and yes, if you're at all a Burton fan you should get hold of a copy of Burton on Burton. It's pretty much a selection of interviews complied into a biography. It's well worth the read :].

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  22. Great pieces, I like the cut.

    xoxo

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  23. ah impeccable cuts! dashing and handsome, so sexy. i support your decision to purchase one if you are considering, particularly the plaid trench ;)
    xo s

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  24. love the coats, the style looks great

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  25. Those are so nice. I like how they're maintaining the classic feel with just a bit of an update.

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  26. There is nothing like a good mac. I loved the first/last one. But the green one is pretty kickass too

    C.

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  27. i love the grey one. all of these are so chic.

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  28. I've not heard of them before, but I like what I see. Very classic but the cut keeps it modern. Simplicity done right.

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  29. A beige/camel trench is all I need, the perfect investment piece, so classic.

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  30. i must've seen the model on Sartorialist...very smart dresser. i love the checked one.

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  31. Dude! Those are dope, love Mackintosh jackets/trenches

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  32. love the plaid and the tough black men's.

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