24 February 2009

The Lighter Side of Life


Taking inspiration from Miami in the 1970s Japanese brand, Roen, recently released their Spring/Summer 09 Lookbook. During the '70s, Miami played host to the wild parties and fun excursions of the mega rich and vast array of celebrities. Roen looked to the period as one of freedom, experimentation and relaxation, a viewpoint which is clearly expressed in both the collection itself, and the photography for the lookbook.

The clothing plays out as a modern reinterpretation of the fashion at the time, yet far from looking like costumes or simply outdated garments, the collection manages to look fresh, modern and relevant all at the same time. The relaxed silhouettes and simple cottons and linens allow for a laid back and comfortable look. Similarly, the worn in denim jeans, white linen suits and flowing oversized shirts give the collection a decidedly summery feel. Indeed many of the pieces seem to have been designed specifically for being one's main garment, of that type, for the entirety of the summer period. The actual photography for the lookbook also helped to make the concept more easily accessible. The casual party snaps allow for the clothing to breath and move in their suggested environment, with the surrounding empty bottles and tousled hair finishing the looks perfectly.

What are your thoughts on the lookbook?

Apologies for the delay in replying to all of your wonderful comments, my health has been quite poorly for the past few days, however I shall definitely try to get back to you all as soon as possible.

Currently playing: Day N Night - Kid Cudi

xxxx

35 comments:

  1. I love these black and white pictures! I want to hang out with these people! :-)

    Want to do a link exchange?

    http://www.dearlordthecheese.blogspot.com

    Thanks!

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  2. i love it. i hope you feel better soon bb

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  3. i loooove day n night such a good jamming song! great photos as usual :) and i hope you feel betta soon !!!!

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  4. The photos are just perfect, they really do capture exactly what Roen are trying to re-create. I hope you feel better soon! xx

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  5. Lupe cool, the white linen suit reminds me of Diego from "Blow." The monochrome makes it look classic, but the vibe of it brings modern life. Overall, a great look book.

    Where do you find these photo's?

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  6. these are great pictures. great idea for a look book too, i like the mix...u almost dont notice the clothes at first but then looking more closely theyre such a huge part of the overall mood/feel. thanks so much for your always nice comments as well. i noticed that about your outfit shots actually, but they always look great:)(i've been trolling ebay for a cheap tri-pod for a while now-hopefully i'll have some luck)

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  7. I'm such a lover of black and white photography! The second picture is definitely my favorite...it's so fun and carefree. These are gorgeous photos and would make an exquisite lookbook :)

    I hope you feel better soon, dear. And, I can't believe I haven't asked you this before, but do you want to exchange links?
    Get well soon! xo

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  8. I love the fun and carefree atmopshere in these photos. Reminds me of all the lovely summer days spent with friends.

    I really do hope you feel loads better soon.

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  9. Why all your pictures are always sooo amazing?

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  10. that look book is lovely! it makes me long for summer, and the loose, comfortable clothes are perfect for just lounging around with one's friends. they portray the treasured laziness of summer so well.

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  11. These pictures are so cool, I wanna join in on the fun! But I don't know...If it hadn't been for your words, I probably wouldn't give the clothes much thought..
    Sorry to hear you're still not well, I really am. As for not commenting on our blogs, don't worry about it! Just take care of yourself so you'll get well!

    xx

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  12. wow...i think its quite risky for a label to do a lookbook in black and white although they managed to tickle my fancy with the pics :o)..well so maybe the strategy worked then...

    glad u feel better :o)

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  13. I'm so in love with these pictures. I hope you get well soon!

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  14. Hope you're feeling better, hun.

    I love the b+w pictures, but I think it's risky a whole lookbook in b+w.

    Get well soon!!!

    xoxo

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  15. love the 70's aesthetic, so happy it's back in full force! i'm even encouraging my man to keep growing his hair and turn the beard into a mustache.
    hope you're feeling better soon.

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  16. Great to see the post. Rather nostalgic.

    Hope you are on the mend. Wishing you warm days for great photos to be taken.

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  17. More updates for the people!

    Have u seen Kid Cudi's music video for Day N Night produced by So-Me? It is actually quite good

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  18. Wicked photos. And im strangely obsessed with Day & Night right now...

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  19. i really enjoyed this lookbook. nice.

    and love me some kid cudi. I was just watching the video before I went to sleep last night.

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  20. I love it.
    It's such a flashback (I say that like I lived during the 70's - I didn't) but the photos are great. I wouldn't have even known it was a loookbook.

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  21. Wow I love the men's clothing during that era. Looks like such a great time. Anyways, I hope you start to feel better! <3

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  22. I really like these images. I definitely want to hang out with this crowd, even if I don't want to steal their outfits. Effortless and cool are appropriate terms.

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  23. Oh..thanks for the note. Yes, I'm sure I put Simon in too many predicuments. Even Craig kissed him in the loo...hahahahaa..OK, I know I'm silly.

    I guess you could say..the Collin & Katy stories in Ivyoaks..are "past" and the Collin and Kelsy stories at Simon n Josh are 'now'. As in the Oaks..Katy & Maxie 'now'. As if that made any sense. Sorry to ramble.

    I hope you are feeling better.

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  24. Oh..thanks for the note. Yes, I'm sure I put Simon in too many predicuments. Even Craig kissed him in the loo...hahahahaa..OK, I know I'm silly.

    I guess you could say..the Collin & Katy stories in Ivyoaks..are "past" and the Collin and Kelsy stories at Simon n Josh are 'now'. As in the Oaks..Katy & Maxie 'now'. As if that made any sense. Sorry to ramble.

    I hope you are feeling better.

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  25. Thanks much for your notes at Ivyoaks. I have to read up on Ravi (right)..I'd like to write some fan fic about him...I wish I could watch him on Hollyoaks.

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  26. Lovely blog.
    I hope you feel better!
    I've been pretty blah myself.
    Take care <3

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  27. aw, this photos are lovely. make me miss summertime.

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  28. Wonderful photos! I like black and white photo, it's so special. I hope you feel better soon :)

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  29. this is a lookbook???
    i thought they were original 70's photos when i first saw them...definately sells the idea parties/relaxation/70's excess
    love.

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  30. it's exactly as you described. very casual and rather wild at the same time.

    your blog is awesome btw! very detailed. you've got great style as well!

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  31. I think I like it more as a lifestyle piece, or editorial, and less as a lookbook, since the clothes are so well integrated into the scenarios that I can't really make them all out.

    The photos have a great look and feel, though.

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  32. For me, the fact that the lookbook was not shot like your average lookbook and was shot to look like an editorial makes it more interesting. It adds life to clothes and you get a feel for the designers aesthetic. The images are inspiring.

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