8 January 2009

Karl Does Dior (Homme)


These images are from the latest Spring 09 campaign for Dior Homme. The campaign features Brazilian model, Marlon Teixeira in a series of black and white photographs by Karl Lagerfeld. Looking back on his work behind the lens, it seems rather clear that Uncle Karl has quite the affinity for black and white photography.

In all honesty I feel that shooting in black and white is something of a double edged sword for most. On the one hand the monochromatic nature of the film allows the photographer to focus on the aspects of light and shadow alone, without the interference of colour. Yet there is also an inherent danger, in that it is so stark and clean cut, it can be hard to manipulate the light properly, to the extent that photographs can come out with no real tonal range. Photography wise, whilst I am not blown away by the campaign, as a whole package I think it works well. The clean cut design has a certain masculine feel, and the black and white style works well with the visual aesthetic of Dior Homme as a brand.


The clothing displayed in the campaign also piques my interest to say the least. The third image with that almost reptilian feeling shirt, through the use of scales created by the negative space, looks particularly interesting and creative. Throughout the Dior Homme collection for the season, there seems to be a sense of elegant and classic design, that has been teased and manipulated with the use of creative destruction.

I find the concept of cutaway design itself inherently intriguing. The use of cutaways plays upon the visual importance of the garment, for the viewer uses the negative space to construct their image of the design, rather than the cloth that is left. As such the designer is able to create the feeling of having moulded
'space' itself using the garment. The visual highlight, provided that the clothing is worn with nothing underneath, is inherently that of human skin and the body. This therefore means that the clothing gives an importance to the wearer. I always feel that is what a garment should achieve, allowing the person wearing the clothing to garner the visual attention of a viewer as a whole look, rather than them simply looking at the clothing alone.

What are your thoughts on the campaign?

I would also like to extend a special thanks to the lovely Krystal of What is Reality Anyway? for featuring me in one of her excellent interviews. Make sure to check out her wonderful site!


Currently playing: Bust It Baby Pt. 2 (Instrumental Version) - Plies & Neyo

xxxx

66 comments:

  1. i like the spread and i love your bow tie.
    love from heartbreak stroll xx

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  2. wow. Great post, you write so well. I have never looked at Black and White in any other way than adoringly,yet you managed to look at the campaign in both lights. I believe this gorgeous model, wears Karl clothes with such edge and poise ,will sell this campaign off the racks.I love it.
    And great interview with Kystal. you're a rockstar now ;) oxx

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  3. I'm with Mel, some really thought-provoking analysis here, DK. My first reaction was that the composition of the ads was ideal: Close-ups give an idea of detailing and texture, while wider shots show the pieces in-action and in-outfit.

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  4. I love rings so much, almost as much as Karl Lagerfeld, I just forget to pull them out and use 'em. But I own too many. Fake, mostly, but still cool. Those coffee houses sound fantastic. And again, congrats, the feature was quite lovely. You deserve this and MUCH MORE! :)

    xo

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  5. I got to say pal u're a photography aficionado.....great insight i learnt a lot reading this post....good job. :o)

    Btw i've linked back to you

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  6. Can't help but note that DK and the model have similar hairstyles - loves!!

    xoxox,
    CC

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  7. I'm a huge Karl Lagerfeld fan, and I am really liking the concept for these ads. It's kind of simplistic while still perfectly showing off the clothing.

    Congrats on your interview too! You deserve it, dear.
    xo

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  8. I like the photos it's beautiful with black and white.
    xxx

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  9. I like the campaign, but like you, I'm not blown away by it. The first thing that caught my eye was the cut-away shirt- absolutely amazing!

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  10. wow love the third piece,amazing. id wear that top!congrats on the interview on krystal's site.off to read it now.
    big kiss,
    marian

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  11. I get the feeling of movement..like a freedom you have while wearing these clothes. Like anyone can wear them..and feel good in them.

    & the model is so damn haut too...hahaha..

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  12. hot!
    ouh, u were interviewed!!!

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  13. I love the Black and White look, but it does take a great deal of talent to perfect the art.

    Karl's photographs are wonderous.

    I love the layout of the photos too. The forground and background. Having the model close up and way out there. It just adds interest to the photo.
    As does the feel that the model is dancing more than posing.

    I'm also very happy with the line <3 I absolutely adore classic men's fashion, and these photographs bring the well tailored suit back in to fashion in a very cool way. Almost, for lack of better reference, JT's Sexy Back.

    Wonderful post.
    Mmm...Now off to read that interview!

    -Amy <3

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  14. Wow. Great post :)

    I love the photographs, but have never even remotely thought about black and white photography in the light you just wrote about. You truly gave insight on both sides, and I learned a lot just from this one post :)

    I'll definitely pop over and read that interview :D

    l,
    Hannah

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  15. Is he only 16? You'd never know it in those pics..its got this on the go feel to me. Great about the intervew!

    OH..btw..Marlon looks excellent in color too. I like the idea that he could be anybody on the street, too.

    Very cool post.

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  16. Karl Lagerfeld doesn't exactly speak to me; I find his black and white, prim and proper looks a little bit tired... but I'm a fan of these images! I think Marlon Teixeira looks excellent.

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  17. Congratulations with the interview, such cute answers. Haha!

    I'm two-minded with black and white as well, it can either focus all the attention on the object/subject and be great or become completely stripped and boring.

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  18. I love the ads, but I feel that the poses are too stiff. From the full length pictures, it looks like theres suppose to be a sense of movement, but instead, I feel like some of the poses didnt display that enough. I like the fourth one very much though. And your writing is incredible, I'm sure you already knew that though :)

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  19. yay, you look so handsome! xx

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  20. karl is an artist, no doubt! he paints, photographs, designs and many more.. i looooove him, thats why i named my blog 'sweet child o' karl' cause i hope i could be someone like him.. the woman version! :-))

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  21. reciently found your blog and what a nice surprise to learn something more about you in the interview

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  22. i think this is one of the best looking kva/dh ad campaigns so far. but there's just something about the way the trousers fit in the 1st picture that bothers me.

    i saw some of the new collection on luisa already, and in my opinion it's not too appealing. but dior homme can always be counted on for good tuxedos. also the cutout shirt, which i think they're going with "dragonfly" wings, is pretty cool.

    also ps, i cant believe your so young and so wise. i love what you say about love is in the mundane.

    and oh it really gets me when someone asks who i am and they're calling me!!

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  23. My favorite is the blazer in the second photo. I love the slashes in the back. I want that blazer for myself!

    (From the other AsianCajun)

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  24. OMG, We have exactly the same post! Dior, too! But, haha, not really exact concept. ;) I sooo love this Dior collection! YAY. :D

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  25. lighting, form, subject etc... so much stuff goes into making really great B&W photographs.

    As much as i love Karl, i dig the collection but i am not keen on the campaign... i feel like its too bland... and i feel it doesn't do any of the clothes justice...

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  26. i think the black and white works very well for me. in fact, i am rethinking about dior altogether. =]

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  27. I like the photos, especially the smaller full body shots in the background, it looks pretty cool.

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  28. Love uncle Karl, But not quite blown away by the campaign somehow... Still dreaming of DiorHomme fitted simple black jacket for moi!

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  29. just read the interview! very good read :) xx LM

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  30. Personally, I prefer fashion photos and editorials to be in color. Unless the clothes themselves are black and white. If the clothes are in color, the black & white aesthetic takes away from the full effect of the designer's original intentional artistry (and is therefore unfair to not only the viewer but also to the designer).

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  31. I like the juxtaposition of the two images in each board. Black and white photography often gets credit simply for its format, sometimes it is almost too easy to make something look good without much thought or creativity.

    xsx

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  32. i think the campaign is quite great.. like #4.. it may be boring.. but you can never beat a fantastic slim suit.

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  33. Very true what you said about black and white photography. I do prefer the ones with less tonal range to those that just look muddy though.

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  34. I love the new header! And this is a good post!!

    Tart

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  35. i specially adore bllack and white pictures.. even if has its edges it seems for me to be more artistic... anyways the campaign looks elegant, and i se a god campaign there

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  36. I like this advertisement and Karl did a great job with it! And the model is really good looking :).

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  37. lovely post. i must admit, these pictures really do appeal to me. i've always liked the simplicity of black and white, and the tan of the model and the sharp white of the clothing (as you say, on the reptile shirt) look very striking...
    m xx

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  38. I like the campaign, it strikes me as very retro, sort of avengers-like.

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  39. I'd just love to dance with a guy like that.

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  40. Frankly a true believer that Karl Lagerfeld can do no wrong, I adore that these pictures made me breifly overlook the actual garments and simply see the shapes. On the other hand, it's a little bit Calvin Klein.
    Loved the interview!
    x

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  41. Add some facial hair to that model, and it could be you doing that ad.

    xx-LJ from SOS!

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  42. Loooved the spread! and your own pics are fab too

    C.

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  43. I think the ads are very cool and modern. I prefer black and white to color.

    But, I hate how Karl is getting an advantage over several other talented photographers to do Dior Homme ads. I do believe he is very creative and has a great vision, but it's similar to when a celeb starts a fashion line...they're not really supposed to.

    Bottom line, though, I still love Karl.

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  44. Dapper Kid, you have so much going on in that mind of yours! I love it!
    Personally, I think the black and white makes this campaign blend in with the rest of them. It really looks like a thousand things I've seen before whilst leafing through Vogue. But I do like the juxtaposition of sizes and his poses. He reminds me of you sort of!
    And also:
    "I didn't really share interests with the other guys - playing rugby, watching rugby, and getting drunk after rugby aren't really my cup of tea!"
    You always have the right words for everything. THANK YOU. Your comment really brightened up my day and I can't wait for uni next year. I just want to jet over to the UK though and be with my supposed people haha. I'm sorry you felt the same way in high school. It's a tough place to be in. It always seems like the coolest people like yourself are the ones that get the short end of the stick in the superficial world of high school and teenagedom. I'm glad you have found your niche though. You deserve it, you stylish chap you!

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  45. And I gave you an award! Woohoo! Check it out!

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  46. thats a very cool spread...I think that the black and white worked really well in this case, mainly because of the poses and clothes.
    ttyl

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  47. the model resembles you!!!! :)

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  48. I think the campaign is entirely un-extraordinary, which is a shame considering that the pieces are incredible.

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  49. Well I´m not very good at photographs but dealing with the clothes,I think it´s difficult to see them properly in those black and white pictures.
    I used to like Karl but it´s becoming a bit tiring with black and white it´s like watching a silent film all the time.
    xx

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  50. happy wknd honey!hope yours is lovely.
    Muah!
    Marian.

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  51. The spread is great- Dior Homme reminds me of Mr. Darcy. Hmm, maybe it's just me.

    P.S. I love your header.

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  52. I love the look of that campaign, and if I was male, I'd want all the clothes. I sort of do, anyway.

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  53. great post. you truly are dapper, striking features! i love the dior homme shoot, very lovely shots.
    sea @ fashionsqueah! x

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  54. Most people look good in black and white, but these pictures are stunning, I love the way it was put together. thanks for sharing love. xx

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  55. Most people look good in black and white, but these pictures are stunning, I love the way it was put together. thanks for sharing love. xx

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  56. i love these photos. the close up and the full body shots look amazing together.

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  57. the last pic is just too cool!

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  58. I like the campaign. I guess black and white is classic Chanel isn't it? I think what strikes me the most is the simplicity.

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  59. the campaign makes me want to be a man.

    That's as far as my incompetance will let me go.

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  60. you write unbelievably.
    & Dior Homme's campaign is stunning. GREAT POST! (;

    forever and always . cory / inhisvogueeyes.blogspot.com

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  61. I usualy prefer Karl Lagerfeld's designs than his photographs, but these are pretty good (and the ones he took of Gisele Bündchen that I posted on my blog).

    And the last pants are stunning. I love them!

    xx

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  62. I love them all, but specially the last one is great.
    nice blog, best regards
    PGA

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  63. your attention to detail and eloquence is highly appreciated. i can't get over the slash detailing on the back of that blazer, such a simple but striking effect.

    oh, and my bracelet is safe and sound, back on my wrist, thanks for asking!

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  64. love all!
    x

    annalloonnggstockings.blogspot.com

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  65. why are ur posts sooooo long! i love mens fashion, but can't sit here and read all this.

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  66. Quite helpful data, lots of thanks for your article.

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