18 November 2008

Coming Soon SS09






Announced during September of last year was Yohji Yamamoto's additional line entitled Coming Soon. Aimed at a younger consumer base, the idea is to create affordable yet elegant pieces for those wanting to upgrade from their usual streetwear, whilst still remaining within the Yamamoto vision.

Unlike his main line, Coming Soon is focused more on the individual pieces, allowing the owner to mix and match garments with their other clothing. This approach is no doubt somewhat odd to fans, W Magazine stated that "it’s a departure for Yamamoto, whose followers are so devoted that they often wear his designs from head to toe." Indeed, CEO of Yamamoto, Keizo Tamoto, when talking of the main line said that “if you buy a Yohji jacket, you need Yohji pants and maybe you need also a Yohji shirt and shoes...it’s a very dangerous line.”


These images are of the upcoming SS09 collection, and I must admit I am excited to see them. The more affordable pieces from the intellectual mind of Yamamoto are just as creative and inspiring as his high end garments.

Currently playing: The Organ Donor - DJ Shadow

xxxx

25 comments:

  1. Ooh this has me all excited! Great photos, too!

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  2. I'm really excited with the collection. japanish creators have always amazed me

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  3. So catchy!

    Thanks for the comment. I don't guess having the "talk" is ever very easy..anytime.

    Thanks again.

    Hope you are having a good week.

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  4. everyone needs comfortable clothing to do kung fu in. sounds like it would be a fasinating movie, too.

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  5. HOLY SMOKES, I'm looking forward to see the collection. That first picture is beautiful, he look so wise

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  6. the concept of this line sounds interesting. CANT WAIT!

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  7. ps your header is soooooo cool!!!!!!

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  8. beautiful pictures!!, looking forward to what it is going to be. i just LOVE that red car in that picture--something about it just screams fashion and ideas ;-)

    xx
    stella

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  9. Is that supposed to be a kung fu flick type shoot? Either way, it looks really cool.

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  10. Oh my god, the photos told me I am going to read about an upcoming movie, but it's Yamamoto's new fashion line instead! Lovely pictures and I am curious to see some stuff of this new accessible line.

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  11. thats so true. that Y is not just a great fashion but also intellectual mind. i always enjoy seeing his line. dint know about this one. focused 2 much on models. but an amazing info. and if this is a preview i love it.

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  12. Wow this looks like a line I would be all over. Sounds fantastic!!

    Thank you, for the lovely comments.

    xx

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  13. I can see this diffusion line becoming very addictive indeed.

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  14. Ooohhh, Coming Soon needs to come NOW! :)

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  15. I would like to see them in more details. So far so good though.

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  16. those photos are AWESOME.

    pretty exciting.

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